Hustle Diaries

Hustle Diaries dives into the journeys of Kiwi business owners who are building more than just businesses - they’re building legacies rooted in grit, heart, and purpose.

We’re here to spotlight the real stories behind New Zealand’s small business scene - celebrating the wins, unpacking the lessons, and honouring the hustle it takes to keep going.

Sound like you? Fill out our Hustle Diaries form below to be featured , your story could be the one that sparks clarity, courage, or connection for another entrepreneur on the rise.

Chloe Huia : Huia Hair
Learna Barrett Learna Barrett

Chloe Huia : Huia Hair

This week on Hustle Diaries, we’re diving into a business born during lockdowns, rooted in self-discovery, and now helping curly-haired customers across Aotearoa and Australia feel seen, supported, and stylish.

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Dell Rueben : Redemption Ink
Learna Barrett Learna Barrett

Dell Rueben : Redemption Ink

This week’s Hustle Diaries features the artist behind Redemption Ink - a tattoo studio built from grit, growth, and damn good ink.

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Ngahuia Crossman : Inspiring Design
Learna Barrett Learna Barrett

Ngahuia Crossman : Inspiring Design

This week on Hustle Diaries, we’re putting the spotlight on Brothers Ink, the creative force behind standout brands, bold prints, and design that leaves a mark.

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Atawhai Tipene: Brother Tip Tattoo & Art
Learna Barrett Learna Barrett

Atawhai Tipene: Brother Tip Tattoo & Art

This week on Hustle Diaries, we’re shining a light on Brother Tip Tattoo and Art, a studio built on raw honesty, second chances, and the kind of craftsmanship that comes from lived experience.

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